Certified Digital Marketing Specialist - Strategy and Planning

COURSE DESCRIPTION

With the right strategy and planning you can dramatically reduce spend and increase value from your marketing. This course deliver the framework and tools needed to meet the challenges of our economy today and tomorrow.

WHO IS THIS PROFESSIONAL CERTIFICATE FOR ?

The Specialist Certificate in Strategy and Planning is aimed at anyone involved with planning a digital strategy for their organization, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field.

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Modules

The Professional Certificate in Strategy and Planning focuses on the planning, implementation and measurement of your digital marketing efforts.

  • Introduction to Strategy and Planning
  • Traditional Communication
  • Digital Communications
  • Digital Channels
  • Social Customer Service
  • Budget & Resourcing
  • Big Data
  • Digital Leadership
  • Strategy Formulation & Plan

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